Give friends and family VIP treatment in your Inbox

If I could earn a nickel for how many times I’ve heard people say “I get WAY too much email!” I could retire soon. :) I’ve seen studies that show that users get 30 emails a day on average. That’s a lot of email to go through each day!

Let’s face it – messages from some people are more important than those from others. We would all rather read an email from our best friend than view a “special offer” from a Web site we bought something on years ago. New features coming to both our Classic and New versions of Yahoo ! Mail will make it easier to give important people VIP treatment in your inbox.

Of course, not everyone can be a VIP, so you have to invite people to become a connection (what we call VIPs). To do this, you send them an invitation to connect (they don’t even have to be using Yahoo ! Mail) and once they accept, new features are unlocked that only connections get. For starters, we make it super simple to see messages from connections right when you sign in on the Welcome Page and right in your inbox.

We also help you see what they are up to on other Web sites, like Yahoo ! TV, Travel and Music. For example, when they review the latest episode of “House,” review their favorite beach in Kauai , or rate the newest song from U2, you get automatically updated. We are calling this next generation of Yahoo ! Mail the “smarter inbox.” This video that shows the new stuff in action:

Connections will get even more VIP treatment in your inbox in the coming months. For example, we will allow you to share enormous files over email with your connections, and we’ll remind you when their birthdays are coming up. Those are just a few things… more on those features later. Connections will also get benefits across all Yahoo!, not just in Yahoo ! Mail.

These features in Yahoo ! Mail are now rolling out to users in Australia and some in the US – but coming everywhere soon. Users with Yahoo! profile will get access first, so create a profile at profile.yahoo.com to get to the head of the line!

Rick Pal
Yahoo! Mail Product Guy

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