The bracket is set. Sixteen teams are through to the elimination round, 16 teams are flying home. If you think the World Cup has been an emotional roller coaster, buckle your seat belts because over the next two weeks the battle for world soccer supremacy is guaranteed to bring more cheers and tears around the globe. Only one team will remain standing on July 11. Will it be yours?
Speaking from the perspective of a soccer fanatic, I’ve become increasingly reliant on Yahoo! Mail to express the joy and pain of watching my team fight through the World Cup. And through these first couple of weeks, I have discovered ways that Yahoo! Mail can help me deal with the emotional roller coaster of the World Cup. Here are 5 tips for how you can use Yahoo! Mail to help you through the elimination round:
1. Tell the world how you feel through your status message
Yahoo! Mail lets you post status updates that will appear on in places like Yahoo! Messenger and Yahoo! Pulse. You also have the option to expand your reach by sending updates to your Facebook page through Yahoo! Mail. This is a good way to plan an event or poll your friends about the referee’s sanity. More importantly, it’s a way to find an audience as you scream in joy or despair.
2. Wear your colors
Got a Yahoo! Avatar? Dress up your virtual alter-ego with your team’s colors. Through our Yahoo! Avatars page you can choose from a collection of jerseys from teams that qualified for the next round, including England, Brazil, Argentina, USA, Netherlands, Germany, Portugal and France. Oh, wait… scratch France. Or you can hoist the trophy with the FIFA avatar.
3. Search for photos in the Flickr application
Yahoo! Mail gives you the breadth and depth of Flickr through an application that you can launch in your email experience. Flickr is a great tool for World Cup viewing because it gives me a way to soak in the spirit of the game from a fan’s perspective. With so many camera phones on hand inside and outside the stadium, there’s bound to be some photos of the game making their way into Flickr. If you find something you like, you can automatically embed it into your email message and send it around to your friends. Note– this feature is only available on the new Yahoo! Mail.
4. Keep up with news from the Today module
The What’s New page is the place for news and status updates in your Yahoo! Mail session. Check back for updates and post-game articles to dig deeper into the details of the game.
5. Send some personalized smack talk to a friend
My friend George is from Ghana, so I have already saved a draft email of some juicy smack talk once USA scores on Saturday. It reads, “Dear George, GOAAAAAAAAL!!!!!” Since I’ll be at a bar or a friend’s place during the game, I’ll be able to access my draft folder by logging in from my Motorola Droid or from a friend’s iPhone. Man, I hope I didn’t just jinx my team.
Enjoy the next two weeks. There will be plenty of surprises leading up to the final game on July 11. Hopefully this year there won’t be any head-butting.
Product Marketing Manager