Bringing Yahoo! Mail to Life with Our New Ads

I’ve been a Yahoo! Mail user long before I joined the company, and Yahoo! Mail has been my personal email for about 10 years. For me, and millions like me, Yahoo! Mail is the place where I share and communicate really personal moments with those closest to me. It’s where I shared the happy and sad moments in my life – like when I told my closest friends I got engaged, announced I was pregnant (both times), and delivered the somber news of losing a close family member.

Our latest marketing campaign is a celebration of those moments and a celebration of Yahoo! Mail helping people stay connected to the people who really matter. We used some delightful animation to help tell our story and highlight a few of our product features.

We hope you enjoy them. Maybe there’s a moment that you shared through Yahoo! Mail that would make a good story. We’d love to hear it.

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Sarah Acton
Consumer Marketing Director
Yahoo!

6 Responses to “Bringing Yahoo! Mail to Life with Our New Ads”

  1. bubble says:

    i love that its so sweet

  2. Steve says:

    Where can I find the entire music of Love Come Back? I love that melody!

  3. HateFooterAds says:

    I really do NOT like the text ads that Yahoo is now automatically appending to the bottom of all emails. Every other major web email service has done away with this years ago and yahoo is bringing it back. None of my friends want advertisements stuck in the middle of a email conversation and it makes the emails look third-rate and unprofessional.
    I don’t like the additional lines stuck at the end of emails. If yahoo doesn’t remove this soon, I will move over to Gmail without a second thought.

  4. Alys Blakeway says:

    What’s the good of all this when I can’t get my Facebook updates on Yahoo any more? Bring back my updates and forget the sentimentality.

  5. Jill says:

    Personally, I don’t like the ads and do not like the additional lines added to the end of my email messages. This began Feb 10th and is very much NOT WANTED. I am forced to abandon Yahoo in favor of Gmail, who does not alter my email messages. Additionally, Gmail offers all the options of Yahoo Plus but at no charge to me. Why would I want to pay for something I can get for free somewhere else. GOODBYE YAHOO!!!

  6. dennis says:

    so cute! i like it.

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